COVID-19 Vaccine Resources: 4/22/21 – HHS Campaigns and Initiatives

As COVID-19 vaccines continue rolling out across the country, CMS is taking action to protect the health and safety of our nation’s patients and providers and keeping you updated on the latest COVID-19 resources from HHS, CDC and CMS.

With information coming from many different sources, CMS has up-to-date resources and materials to help you share important and relevant information on the COVID-19 vaccine with the people that you serve. You can find these and more resources on the COVID-19 Partner Resources Page and the HHS COVID Education Campaign page. We look forward to partnering with you to encourage our beneficiaries to get vaccinated when they have the opportunity. For more information, visit the CMS COVID-19 Policies and Guidance page.


As of Monday, April 19, 2021, every person 16 years and older in the United States will be eligible to receive a COVID-19 vaccine. You can help spread the word so every adult knows they are now eligible. Use the NEW COVID-19 Community Corps Social Media Toolkit to spread the word about expanded eligibility.

HHS Campaigns

HHS just launched a COVID-19 Public Education Campaign, We Can Do This, which is a national initiative to increase public confidence in and uptake of COVID-19 vaccines while reinforcing basic prevention measures such as mask wearing and social distancing.

Campaign resources and toolkits are available to reach diverse communities. NEW toolkits are now available for different populations including:

These toolkits include helpful resources such as fact sheets, videos, posters, print ads and social media. For more information, go to the Campaign Resources and Toolkits page, and search the available resources by audience, format and language to find what you need for the people that you serve.

Share VaccineFinder: Call, text, or forward this email to people you know who are having trouble finding a vaccine in their area. Vaccination is the best tool to defeat this pandemic – access shouldn’t be a barrier. You can find the VaccineFinder here.

HHS Initiatives

April is National Minority Health Month. This year, HHS is focusing on the impacts COVID-19 is having on racial and ethnic minority and American Indian and Alaska Native communities and underscoring the need for these vulnerable communities to get vaccinated as more vaccines become available. The theme for National Minority Health Month is #VaccineReady.

Spread the word by accessing and sharing the resources in the National Minority Health Month Toolkit, which has resources, sample social media messages, and downloadable graphics.

Visit the website (English | Spanish), sign up to receive email updates on news and activities, and follow HHS on Twitter, Facebook, and Instagram.

For more information, please contact us: