Connecting Kids to Coverage National Campaign Notes: Providing Peace of Mind to Parents

Providing Peace of Mind to Parents

Recently, we have found ourselves confronted with a different kind of “normal.” For many across the country, that suddenly meant adjusting to online learning and schooling. It has also elevated the concerns parents have if their children get sick and need care.

With this in mind, the Connecting Kids to Coverage National Campaign created new resources that partners can share to remind parents and caretakers that Medicaid and the Children’s Health Insurance Program (CHIP) provide free or low-cost health insurance for eligible children

and teens up to age 19. With Medicaid and CHIP, parents get the peace of mind that comes with knowing their children have access to essential medical care, such as preventive services or emergency care should they get sick or injured. The resources also remind parents that even if they have applied before and were not able to obtain coverage, they may now be eligible.

In addition to an animated video in English and Spanish, the Campaign offers a print-ready palm card, poster, and direct-mail insert in English and Spanish for use in community outreach. There is also a digital button that can be added to websites to easily connect to families with health insurance information in their state through the “Find Coverage for Your Family” map on