The Ad Council, COVID Collaborative and rural organizations including the American Farm Bureau Federation, the Cooperative Extension System, the National Association of Farm Broadcasting and the National Association of Community Health Centers (NACHC) have collaborated to develop a series of public service announcements that highlight rural voices and stories involving COVID-19 in order to increase public confidence in vaccination. The summary discusses the importance of local perspectives to building community trust, as well as the impacts of the pandemic in rural areas.
