The 2021 Messaging Guidebook: Effectively Messaging Cancer Screening During the COVID-19 Pandemic, which is based on American Cancer Society market research findings, is now available. The guidebook serves to assist health systems, cancer centers, healthcare providers, patient navigators, and cancer coalitions in efforts to resume preventive cancer care. The ACS is also sharing the Effectively Messaging Cancer Screening During the COVID-19 Pandemic: Issue Brief which is an abbreviated version of the guidebook. And do not forget, March is Colorectal Cancer Awareness Month!
