Using Social Media for Back-to-School Outreach

On Wednesday, Sept. 23 at 2:00 pm, will present a webinar focused on the Connecting Kids to Coverage National Campaign. This webinar will help organizations leverage social media to reach parents and other community members at the local level and amplify messages that encourage families to enroll and renew Medicaid and the Children’s Health Insurance Program (CHIP) health coverage. Using the back-to-school season as a key moment in time, this webinar will provide an overview of the mostly widely used social media platforms by parents, explain the differences, discuss best practices for each, and share useful resources that can help organizations incorporate these tactics to reach more families and get them to take action in the new school yearTo participate, register here.