Top Businesses Partner to Bolster Vaccination Messaging

Business Roundtable, the voice of America’s top CEOs, last week launched “Move the Needle,” a campaign to support President Biden in rolling out COVID-19 vaccines, increasing vaccine uptake and encouraging masks. In the announcement, Business Roundtable president and CEO Josh Bolten said, “Masks and vaccines are working. Now is the time to keep at it, overcome pandemic fatigue, and double down on the measures that will end this public health and economic crisis.” Pushing the hashtag #IGottheShot, the campaign aims to ramp up engagement with employees, suppliers and customers to advance wider and consistent adoption of COVID-19 safety practices and vaccines. The White House also announced alliances with top business groups, including the U.S. Chamber of Commerce, Business Roundtable, National Association of Manufacturers, and leaders in Hispanic, African American and other minority business organizations to help organizations provide accurate and up to date information to their employees and customers.