Swaying the “Movable Middle” to Vaccine Acceptance

Primary care providers (PCPs) can be key players in the movement to building confidence in the COVID-19 vaccine. Since last November, CVS Caremark has surveyed thousands of Americans about their intentions regarding the COVID-19 vaccine, finding that 45 percent combined said that they definitely would, or definitely would not, get the vaccine, while 55 percent considered themselves to be in the “movable middle.” Donald Berwick, MD, MPP, former CMS administrator and founder of the Institute for Healthcare Improvement, emphasized that “trust is everything… trust in science … trust in accumulated experience, and trust in the helpers.”