Amazon Adds Primary Care to Prime Benefits

Over the years, Amazon has slowly continued to add exclusive offerings for its Prime members, ranging from rapid delivery to access to curated services. Last week the company announced the latest addition to Prime: access to primary care services through its One Medical platform for $9 per month. One Medical provides access to 24/7 virtual care, expedited care for common concerns such as cold symptoms and skin issues, and same- or next-day remote or in-person appointments at One Medical primary care offices. Notably, virtual care users will not have any additional costs, as the entire service is included in the membership fee. Alternatively, patients that prefer office visits can use insurance or pay out of pocket. Though One Medical is normally available to the wider public for $199, Prime Members can now get it for $99 annually, with the option to include additional members for $66 each. Amazon acquired One Medical last year in a deal valued at nearly $3.9 billion, illustrating the significant interest that the retail giant has in the healthcare delivery business and primary care.