National Suicide Prevention Lifeline—988—Launching on July 16!

The Nationwide transition to 988 is set to launch on July 16. 988 is the number to reach the existing National Suicide Prevention Lifeline. This transition is an important step to strengthening and transforming the crisis care continuum in the U.S. To help communicate about 988, the Substance Abuse and Mental Health Services Administration (SAMHSA) has added downloadable print files for wallet cards, magnets, and posters to its 988 Partner Toolkit. The toolkit already includes logo and brand guidelines, key messages, frequently asked questions, fact sheets (English and Spanish), radio PSA scripts (English and Spanish), and more. SAMHSA is also working to make the print materials available for ordering from the SAMHSA store and will be adding social media shareable by mid-July about the basics of 988.