Enrollment Assistance for Business Owners

The Small Business Health Options Program (SHOP) is for small employers who want to provide health or dental insurance to their employees. In previous years, Navigators and certified application counselors (CACs) were permitted to assist employers with direct enrollments into plans. Employers can no longer use HealthCare.gov for enrolling in, managing, and paying premiums for SHOP coverage. Now enrollments are initiated through individual insurance companies or SHOP-registered agents or brokers. Learn more about the process by visiting  Healthcare.gov. You can refer business owners to the SHOP Call Center at 1-800-706-7893 for additional questions.